智能家居设备采用情况调查报告（英）

By the end of 2017, there were an estimated 16.3% of homes that were considered “smart homes.” To be considered a smart home, the home has to include more than one internet-connected device, such as a TV, lights, appliances, locks, thermostats, cameras, and more. With companies like Amazon, Google, and others coming out with new and improved smart home technology we can expect more consumers to adopt the use of smart devices in the home. In fact, the annual growth rate for the connected home industry is 31% and only expected to increase.

Further, new construction of homes are often incorporating smart home devices. However, it’s difficult to understand how and if these devices are integrated into consumers’ daily lives. Smart appliances (smart refrigerator, washer/dryer, etc.) and smart smoke detectors are among the smart home products with the highest year-over-year growth, with 267% and 250% respectively—but how might brands in the smart home space encourage more adopters?

To answer these questions, we sought to conduct an Agile A&UTM on various smart home adopter and intender consumer segments. The research focuses on identifying what barriers and triggers to usage exist for smart home device adoption, and what categories of smart home devices provide the greatest opportunity for technology brands. For those who have yet to adopt smart home devices, we sought to determine what motivations and concerns exist, and what messaging and marketing tactics would help increase their smart home device adoption.