2023年美国数字报告（英）

GWI USA
Launched in July 2020, GWI USA represents the habits, behaviors, and attitudes of 240 million internet users across all 50 states. With America changing fast, this ongoing study tracks new and emerging trends not typically covered by market research providers, like ques- tions around cultural identity, race, and ethnicity.

GWI Core

Core is our flagship survey and the world’s largest study on the digital consumer. Our data represents over 2.7 bil- lion internet users, offers 57k+ datapoints, and tracks 4k+ brands across 48 mar- kets. It never stops growing. By the second half of 2022 we’ll be in 50 markets, launching our Core study in Norway and Chile.

GWI Zeitgeist

Fielded monthly, Zeitgeist zeros in on the stuff that matters. It’s topical, timely, and relevant. The data in Connecting the dots draws on surveys carried out throughout 2022. This is a recontact study, which means that respondents also took part in GWI Core.

GWI Kids

GWI Kids represents kids aged 8-15 who use the inter- net. To get a real picture of today’s kids, you have to go beyond demographics and simply ask them. And with thousands of demographic, behavioral and psycho- graphic data points, that’s exactly what we did. Dive into the hopes, fears, dreams and opinions of the young- est generation and find out exactly how to move them.