2022年电子商务就绪报告（英）

This study provides updated perspectives on the short-term development of the e-mobility business in 7 European markets

• Over the last few years, OEMs have made significant investments for the electrification of vehicles, which have not yet been fully converted into relevant revenue streams despite the share growth registered in the first half of 2022
• OEMs have continued their investment in e-mobility throughout the COVID-19 outbreak and, more recently, are facing the challenges induced by the war in Ukraine – OEMs need to re-define their market approach to maximize the return on investments
• PwC Strategy& has launched the 3rd edition of the pan-European eReadiness study to capture market perspectives and help OEMs identify the most viable options to ensure short-term commercial effectiveness
• The study focuses on two different architectures of electric vehicles, Battery Electric Vehicles (BEV) and Plug-in Hybrid Vehicles (PHEV), subsequently jointly referred to as EVs, to simplify the reading
• The study took the form of a consumer research sample focusing on 7 European markets: France, Germany, . Italy, Norway, Spain, Switzerland and the United Kingdom
• 4,600+ consumers surveyed through a web-based tool collecting answers across the 7 markets in scope
• Consumer research sample: representative sample of the driving population of each market in scope
• eReadiness index: comprehensive index of the maturity of EV markets, of the countries in scope, built on 4 main dimensions: government incentives, infrastructure, supply and demand