零售商和品牌在企业元世界中驱动价值的五种方式

The enterprise metaverse is a “now” opportunity—a time to build the foundation for a purposeful future that spans the digital-physical divide by creating tangible, measurable, and sustainable business results today.

As the consumer metaverse progresses through the hype cycle, retailers and brands must address the opportunities to leverage key metaverse themes— immersion, decentralization, virtual economy, and community—to drive value within the enterprise:

Explore tangible opportunities today

Leaders are realizing productivity gains and cost savings from metaverse initiatives across the value chain: in innovation and design, manufacturing and supply chain, sales and service, and training and development.

Enable experimentation

Internal operational efforts create a test and learn environment for user experiences, behavior patterns, and tools and technology.

Establish a foundation for the future

Build the foundation for a future where operations and experiences are orchestrated across virtual, physical, and mixed realities.