当搜索遇到推荐：搜索增强的序列推荐框架

Modern online service providers such as online shopping platforms often provide both search and recommendation (S&R) services to meet different user needs. Rarely has there been any effective means of incorporating user behavior data from both S&R services. Most existing approaches either simply treat S&R behaviors separately, or jointly optimize them by aggregating data from both services, ignoring the fact that user intents in S&R can be distinctively differ- ent. In our paper, we propose a Search-Enhanced framework for the Sequential Recommendation (SESRec) that leverages users’ search interests for recommendation, by disentangling similar and dissimi- lar representations within S&R behaviors. Specifically, SESRec first aligns query and item embeddings based on users’ query-item inter- actions for the computations of their similarities.

Two transformer encoders are used to learn the contextual representations of S&R behaviors independently. Then a contrastive learning task is de- signed to supervise the disentanglement of similar and dissimilar representations from behavior sequences of S&R. Finally, we extract user interests by the attention mechanism from three perspectives, i.e., the contextual representations, the two separated behaviors containing similar and dissimilar interests. Extensive experiments on both industrial and public datasets demonstrate that SESRec consistently outperforms state-of-the-art models. Empirical studies further validate that SESRec successfully disentangle similar and dissimilar user interests from their S&R behaviors.