如何开始自己的生意（英）

All businesses start as someone’s dream. This book has been written to help make your dream of starting your own business a reality.

With more and more people starting their own businesses each year and with technological advances offering unprecedented access to information, talent, materials, and products, there has never been a better time to start your own business. At the same time, there has also never been more competition.

Being your own boss can be as challenging as it is rewarding, so equip yourself with as much knowledge as possible on the issues you may face and the options available before you start. How to Start Your Own Business aims to provide you with a tool kit to help you build a successful enterprise.

Chapter 1 covers everything you need to know before you start, from coming up with your business idea and finding a gap in the market to choosing a business structure, model, and strategy. Chapter 2 looks at the steps you need to take to start your business, including how to choose a name and develop your brand and how to sell online, take payments, and fulfill orders. Chapter 3 shows you what you need to do to get going, including planning and building a website, sourcing and recruiting staff, and generating interest in your business. Chapter 4 tells you everything you need to know about how to run your business, including how to encourage customer loyalty and build strategic alliances, how to analyze performance and finance growth, how to manage a supply chain, and how to retain talent and look after your employees in the workplace. Finally, Chapter 5 shows you how to grow your business, how to manage change, how to retain customers and license products, and how to sell your business when it is time to move on.