美国增强现实转型报告（英）

AR technology has evolved rapidly . It’s estimated that by 2025 , around 60% of people in the US* and almostal people whouse social / communication apps will be frequent AR users.

But rising adoption is far from the whole story . Playfulness will always be part of the AR experience but there is agrowing demand for Augmented Reality in our day-to-day lives . Technology delivering immersive experiences that brings real utility to people.

It’s time to change the way brands think about AR.