2022年B2B思维领导力影响报告（英）

This study is the fifth annual collaboration between Edelman and LinkedIn examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Our previous research confirmed the full-funnel, business-generating impact of strong thought leadership – and the tangible risks of publishing low-quality content.

Please view our 2017-2018, 2019, 2020 and 2021 reports.

As we face a potential economic downturn, this year’s research reveals that high- quality thought leadership will be more important than ever for organizations seeking to break through with decision-makers at current and prospective clients. It also identifies what B2B decision-makers and C-suite executives expect from thought leadership during this time.

We’ve gathered insights from nearly 3,500 management-level professionals to help marketers, communicators and salespeople understand the value and role of thought leadership amid times of great uncertainty.

The findings shed light on how your organization can refresh and improve the way it approaches and delivers thought leadership – ultimately giving you the tools you need to position your products and services as crucial to your customers’ success during a time of increased scrutiny.