首席营销官领导力愿景2023（英）

Chief marketing officers (CMOs) know that driving efficient growth is a top priority. But in today’s volatile environment customers are unpredictable. Cross-functional collaboration can be a struggle and traditional sources of brand value

are eroding. Add to the mix pandemic waves, supply chain disruption, inflation and geopolitical instability, and the challenges are huge.

To meet these challenges, CMOs need to adapt their strategies for efficient growth in a high-velocity world. The current environment demands a relentless focus on using digital to create customer value, advancing cross-functional goals and optimizing shifts for brand value.

Use this research to help answer three questions that are key to leading marketing success in 2023 and beyond.