2023年时尚现状

The authors would like to thank Olimpia Franzan, Ella Fraser, Alice Gemvik, Ingrid Hartmann Bjørndalen and James Nakajima from McKinsey’s London, Stockholm, Copenhagen and New York offices respectively for their critical roles in delivering this report. We would also like to thank Abhishek Goel for his significant contribution to the MGFI article again this year.

A special thanks to all members of The Business of Fashion and the McKinsey communities for their contributions to the research and participation in the BoF-McKinsey State of Fashion 2023 Survey, especially the many industry experts who generously shared their perspectives during interviews. In particular, we would like to thank Lorenzo Bertelli, Tim Brown, Patrick Chalhoub, Joanne Crevoiserat, Anne-Laure Descours, Suren Fernando, Miriam Fitting, Alejandro Gómez Palomo, Daniel Grieder, Nate Jones, Sebastian Manes, Pierre Nicolas Hurstel, Erwan Rambourg, Max Schiller, Trevor Testwuide, Brian Trunzo and Erika Wykes-Sneyd. We’d also like to thank StyleSage for their invaluable data sharing for this report.

The wider BoF team has also played an instrumental role in creating this report — in particular, Marc Bain, Brian Baskin, Nick Blunden, Sheena Butler-Young, Cathaleen Chen, Robert Cordero, Jael Fowakes, Fred Galley, Olivia Howland, Vikram Kansara, Sarah Kent, Daniel-Yaw Miller, Malique Morris, Tamison O’Conner, Anna Rawling, Benjamin Schneider, Arunima Sharma, Lauren Sherman, Amy Warren, Josephine Wood and Robb Young.

We would like to thank the following McKinsey colleagues for their special contributions to the report creation and in-depth articles: Ekaterina Abramicheva, Saga af Petersens, Elisa Albella, Susann Arnold, Andres Avila, David Barrelet, Colleen Baum, Daniel Bullon, Cherry Chen, Tiffany Chen, Nic Cornbleet, Andrea De Santis, Gizem Dibekoglu, Purvi Doshi, David Fuller, Abhishek Goel, Antonio Gonzalo, Arvind Govindarajan, Ezra Greenberg, Jan Hamdan, Holger Harreis, Colin Henry, Steve Hoffman, Julia Huang, Andreas Huete, Julian Hügl, Nicoline Hürs, Sanchit Jain-Guva, Jonatan Janmark, Katie Kelley, Dale Kim, Krzysztof Kwiatkowski, Franck Laizet, Nikolai Langguth, Benjamin Lau, Adrienne Lazarus, Phoebe Lindsay, Karl-Hendrik Magnus, Dunja Matanovic, Nicola Montenegri, Jesse Nading, Gizem Ozcelik, Emanuele Pedrotti, Madelon Poulsen, Kim Rants, Emily Reasor, Giulia Riccardo, Carlos Sánchez-Atable, Raj Shah, Vorah Shin, Meera Singh, Tom Skiles, Ewa Starzynska, Marie Strawczynski, Cristina Tintore, Bogdan Toma, Dora Trokan, Prabhu Tyagi, François Videlaine, Cyrielle Villepelet, Sophia Wang, Tiffany Wendler, Laerke Wolf, Hannah Yankelevich, Isabell Zhang, Rebecca Zhang and Daniel Zipser.

We’d also like to thank Chantal Fernandez and David Wigan for their editorial support, Amy Vien for her creative input and direction, and Marie Victoire de Bascher for the cover illustration.

In addition, we extend a special thank you to Adriana Clemens and Saskia Hedrich for their continued support and extensive contribution to the report over the years.